At my school, our mission & vision statements are in every classroom. They're at the top of each of our faculty meeting agendas and minutes. And yet, I don't think any of our students or faculty could describe it specifically. Without drawing attention to the statement, it just sits...waiting to impact someone who gets bored and whose eyes wander across its words.
I wanted to change that, so I created a video that had our students reading the mission and vision statements. First, I chunked the statements into short phrases that fit together. Next, I mapped out those statements and identified specific grades and genders that I would like to have reading them. My coworker Dawn Yilmaz helped me go around the school and capture picture and videos that would help people visualize those statements being lived out each day at our school.
I used GarageBand to record students in our school hallways and iMovie to put all the clips together. Google Drive provided a spot for collaboration as we kept track of which phrases needed footage and what our plan was.
The resulting product is moving! It's amazing how powerful the message becomes with the combination of ideas, text, and visualizations. Yes, the words being said are meaningful...but the variety of student voices and images conjures emotion.
If you're at a school or a non-profit and would like to borrow this idea, please do so! Just share the final product with me so I can enjoy it with you!